You’ve Been Lied to About Headline Testing and Traffic Increase
Why You Can't A/B Test Headlines to get more Traffic
When Shane Melaugh of Thrive Themes was doing the market research for their new Headline Optimizer plugin, he came across something that made him quite angry. There's widespread deceit and misinformation going on, about what the actual purpose of testing post titles is.
With this video, he address this issue directly.
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